"What businesses don´t know about Social Media Marketing"

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"I believe the biggest issue businesses are coming across when getting into the social media game is that they don't have a plan.
We all talk about that unique/niche market and that intimate conversation.
But the real method behind SM success is know exactly what your business's SM voice and who you want to hear it.
SM has the stereotype of being a vehicle for like minded people. But the marketing idea behind SM is that it should help those that aren't like-minded get a better understanding of your company or product.
As a business, we shouldn't be talking to the people who already love and care about us. We should be using SM as a platform that allows those who love and care about us to speak for us. We should let our followers be our brand leaders.
Don't tailor your message to "your" people. Tailor your message to what you want your company to say and believe in. Then you let the one's who are already believing that message spread it for you.
We tend to treat SM as an outlet to get in front of our followers.
SM is really an outlet for those who know nothing about us to see who we really are.

Fonte:
Jeremy Moore
Social Media Guru
Future Social Media LinkedIn Group"(...)